beauty calls

shoot location

Alyssa sets up

donni charm takes over

for the love of acid wash…

taking care of business

our new line brought big smiles

take one and done, such a natural!

spring 2011 makes its TV debut

the leaders of dc west

the end to a great day!

There is never a dull moment for the girls of donni charm and this past week was no exception.  Last friday, team donni members alyssa, dana and joey flew out to los angeles to shoot a clip for LXTV’s first look on NBC.

After landing in la, team donni headed to barney’s for makeup worthy of the bright lights of television.  Next stop, madison beverly hills, the perfect boutique to show off our new spring line!

Once inside, the ladies set to work designing the perfect display of donni charm.  Our new spring scarves are so bright and colorful they make the whole place shine!  Even our models, hannah malan and alyssa nelson can’t stop smiling!

The filming finally begins and because alyssa is such a pro, it doesn’t take long.  The news crew filmed our models too, rocking our exciting spring tanks and tees.   After the shoot is over, team donni poses for a few more photos and prepares to return home.

The LXTV first look clip will be aired on february 5^th so look for our favorite girls on television soon! We hope you enjoy this behind the scenes look at an exciting day for us.

xo team donni

Man’s best friend is a perfect match for the donni fly…

7am hair and makeup, where’s the coffee?

team donni’s creative minds hard at work

attention to detail leads to perfection

having fun while hard at work

a gathering of the minds…

That’s a wrap!

Spring is in the air, or at least in Tucson, Arizona. This past week, the girls of donni charm were hard at work preparing for our latest photo shoot.  Of course we had to offer you a preview.

The process began a few months back when team donni students Alyssa Wasko, Dana Constantino and Alisha Segal held a campus wide model search at the University of Arizona, where they attend school. Hand picked, students and models Cammy West and Ariel Theraube, had the look the creative team was seeking.

The photo shoot started at 7am with hair and makeup at Toni and Guy’s Salon.  Make up artist Stefanie Hernandez dolled up our ladies and prepared them for a full day.   Once they were done here, came the real work….

From styling the scarves to positioning the models, stylist Kelsey Lenihan, guru Dana Constantino and designer Alyssa worked hard on making this the most appealing collection yet.  With an urban jungle theme in mind, team donni chose 4^th avenue in Tucson as their canvass.

Photographer and senior at University of Arizona, Alisha Segal, clicked away until perfection had been reached.  With a long day behind them, team donni celebrated a successful shoot.  The spring line will be available for pre-sale on February 3^rd.

Due to the recent tragedy in Tucson, a portion of the proceeds from our spring collection will be donated to the Gabe Zimmerman Memorial Fund.  Zimmerman was a Congressional aid and board member at Child and Family Resources in Tucson.  The memorial fund set up in his name goes to benefit the children and families that he was dedicated to.

xo team donni

We at donni charm understand it’s hard to be trendy and supportive of your favorite sports team.  That’s why we designed this orange ”donni sport” to keep you styling while you root for the Bears, the Suns, the Broncos, the Longhorns and many others.

These scarves are also perfect for the orange lover in your life! But don’t wait, as this is a special offer… For ordering information please contact joey@donnicharm.com

xo team donni

We know you’ve been waiting and it’s finally here… the new acid wash scarves and sweatshirts! Washed three times for a vintage feel, these sweatshirts and scarves are so soft; you will never want to take yours off. Be one of the few to own a piece from this limited edition New Year collection. Sweatshirts and scarves are available in black and taupe, both which are shown above.  Due to a restricted number, these items will not be sold through our website, so please contact joey@donnicharm.com for ordering details, or call 303.887.8874.

xo team donni