stefanie hernandez has the artists touch with model alex

briana and alex enjoy the companionship of sasha

onyx is good company

team donni with melody (right) in hand

showing bella some love

A little “Grateful Dead” edge

flawless model vera from RED

alyssa at work

creating a vision

spring again is upon us and donni charm arrives with a brand new colorful & fun spring line, full of scarves and tee’s! we wanted to give you a sneak peek into our spring/Grateful Dead 2012 photo shoot in nyc’s soho.

with an unusual backdrop in mind, team donni headed to the Humane Society of New York to kick off the day. as a new york apartment dweller and as an insanely busy entrepreneur, it is not always easy for our favorite designer alyssa to get her dog fix in. therefore, hosting a shoot at the humane society showcased two of the things we love most, our fabulous donni charm scarves and our best doggy friends.

immediately upon entering the humane society, it did not feel like a shelter but rather  like a home. the employees were all so welcoming,  extremely helpful and more than excited to be working with the donni charm team, and trust us, the  feeling  was mutual!  models alex santinelli and briana adler,  hair & make-up artist stefanie hernandez,  photographers peter and greg from SPREADhouse photography and designer alyssa set to work on making this the best photo shoot yet.  once the team set their sights on the adorable dogs, they couldn’t help but smile and excitement grew for the rest of the day.

the unique location proved our hair & make-up artist stefanie, could work her magic anywhere as the models sat on stools in an animal exam room. janelle pentlicky and shoshi leftin kept everything running smoothly while the models prepped for the shoot and alyssa and  the photographers greg & peter, escaped for a while to select dogs and scout shooting areas (although most of the time was spent playing with the dogs).

the humane society and the dogs were more than happy to share their “home” with team donni. the atmosphere was relaxed and cheerful and it was truly inspiring to see the inside workings of the shelter. once the girls & dogs were dolled up, the dogs kindly let the team  invade the doggy exercise space- the roof or ruff as they say for some roof top fun in the city.  poses were also struck on the staircase as well as in the kennels for some added variety.

by the end, team donni was all smiles after a successful day of shooting, playing , and socializing.   to show our gratitude and admiration, we are proud to be able to donate a part of this month’s profits to the Humane Society of New York.  all of the pups in the shoot are available for adoption.

team donni gives a huge thank you to sandra, anna marie, peter and becca from the shelter.

the Humane Society of New York is an incredible organization that has been dedicating their services to the New York area for more than 100 years. they care for animals in need when illness, injury or homelessness strikes. they believe in individual care for each animal and provide quality services that are recognized and being modeled after across the nation. they provide an array of services including clinical evaluations and treatments, rescues, adoptions and are huge supports of humane issues.  please visit their website for more information:  http://humanesocietyny.org/about/mission.php

xo team donni