arriving in la… get excited!

still in the airport and already hard at work

beauty calls

shoot location

Alyssa sets up

donni charm takes over

for the love of acid wash…

taking care of business

our new line brought big smiles

take one and done, such a natural!

spring 2011 makes its TV debut

the leaders of dc west

the end to a great day!

There is never a dull moment for the girls of donni charm and this past week was no exception.  Last friday, team donni members alyssa, dana and joey flew out to los angeles to shoot a clip for LXTV’s first look on NBC.

After landing in la, team donni headed to barney’s for makeup worthy of the bright lights of television.  Next stop, madison beverly hills, the perfect boutique to show off our new spring line!

Once inside, the ladies set to work designing the perfect display of donni charm.  Our new spring scarves are so bright and colorful they make the whole place shine!  Even our models, hannah malan and alyssa nelson can’t stop smiling!

The filming finally begins and because alyssa is such a pro, it doesn’t take long.  The news crew filmed our models too, rocking our exciting spring tanks and tees.   After the shoot is over, team donni poses for a few more photos and prepares to return home.

The LXTV first look clip will be aired on february 5th so look for our favorite girls on television soon! We hope you enjoy this behind the scenes look at an exciting day for us.

xo team donni